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ST. LOUIS (AP) — With a string of gold albums, a hit TV series and the signature "Moon River," Andy Williams was a voice of the 1960s, although not the '60s we usually hear about.

The singer known for his easy-listening style and his wholesome, middle-America appeal was the antithesis of the counterculture that gave rise to rock and roll.

"The old cliche says that if you can remember the 1960s, you weren't there," he once recalled. "Well, I was there all right, but my memory of them is blurred — not by any drugs I took but by the relentless pace of the schedule I set myself."

Williams' plaintive tenor, boyish features and clean-cut demeanor helped him outlast many of the decade's rock stars and fellow crooners such as Frank Sinatra and Perry Como. He remained on the charts into the 1970s, hosting hugely popular Christmas television specials and becoming closely associated with the holiday standard "The Most Wonderful Time of the Year."

Williams, who continued to perform into his 80s at the Moon River Theatre he built in Branson, Mo., announced in November 2011 that he had been diagnosed with bladder cancer and vowed to return to performing the following year, his 75th in show business.

The 84-year-old entertainer died Tuesday night at his Branson home following a yearlong battle with the disease, his Los Angeles-based publicist, Paul Shefrin, said Wednesday.

Williams became a major star in 1956, the same year as Elvis Presley, with the Sinatra-like swing number "Canadian Sunset." For a time, he was pushed into such Presley imitations as "Lips of Wine" and the No. 1 smash "Butterfly."

But he mostly stuck to what he called his "natural style" and kept it up throughout his career. In 1970, when even Sinatra had temporarily retired, Williams was in the top 10 with the theme from "Love Story," the Oscar-winning tearjerker. He had 18 gold records, three platinum and five Grammy award nominations.

Williams was also the first host of the live Grammy awards telecast and hosted the show for seven consecutive years, beginning in 1971.

Movie songs became a specialty, including his signature "Moon River." The longing Johnny Mercer-Henry Mancini ballad was his most famous song, even though he never released it as a single because his record company feared such lines as "my huckleberry friend" were too confusing and old-fashioned for teens.

The song was first performed by Audrey Hepburn in the beloved 1961 film "Breakfast at Tiffany's," but Mancini thought "Moon River" ideal for Williams, who recorded it in "pretty much one take" and also sang it at the 1962 Academy Awards. Although "Moon River" was covered by countless artists and became a hit single for Jerry Butler, Williams made the song his personal brand. In fact, he insisted on it.

"When I hear anybody else sing it, it's all I can to do stop myself from shouting at the television screen, 'No! That's my song!'" Williams wrote in his 2009 memoir titled, fittingly, "Moon River and Me."

"The Andy Williams Show," which lasted in various formats through the 1960s and into 1971, won three Emmys and featured Williams alternately performing his stable of hits and bantering with guest stars.

It was on that show that Williams — who launched his own career as part of an all-brother quartet — introduced the world to another clean-cut act — the original four singing Osmond Brothers of Utah. Their younger sibling Donny also made his debut on Williams' show, in 1963, when he was 6 years old. Four decades later, the Osmonds and Williams would find themselves in close proximity again, sharing Williams' theater in Branson.

Williams did book some rock and soul acts, including the Beach Boys, the Temptations and Smokey Robinson. On one show, in 1970, Williams sang "Heaven Help Us All" with Ray Charles, Mama Cass and a then-little known Elton John, a vision to Williams in his rhinestone glasses and black cape. But Williams liked him and his breakthrough hit "Your Song" enough to record it himself.

Williams' act was, apparently, not an act. The singer's unflappable manner on television and in concert was mirrored offstage.

"I guess I've never really been aggressive, although almost everybody else in show business fights and gouges and knees to get where they want to be," he once said. "My trouble is, I'm not constructed temperamentally along those lines."

His wholesome image endured one jarring interlude.

In 1976, his ex-wife, former Las Vegas showgirl Claudine Longet, shot and killed her lover, skiing champion Spider Sabich. The Rolling Stones mocked the tragedy in "Claudine," a song so pitiless that it wasn't released until decades later. Longet, who said it was an accident, spent only a week in jail. Williams stood by her. He escorted her to the courthouse, testified on her behalf and provided support for her and their children, Noelle, Christian and Robert.

Also in the 1970s, Williams was seen frequently in the company of Ethel Kennedy, Robert Kennedy's widow. The singer denied any romantic involvement.

He was born Howard Andrew Williams in Wall Lake, Iowa, on Dec. 3, 1927. In his memoir, Williams remembered himself as a shy boy who concealed his insecurity "behind a veneer of cheek and self-confidence."

Williams began performing with his older brothers Dick, Bob and Don in the local Presbyterian church choir. Their father, postal worker and insurance man Jay Emerson Williams, was the choirmaster and the force behind his children's career.

When Andy was 8, Williams' father arranged for the kids to have an audition on Des Moines radio station WHO's Iowa Barn Dance. They were initially turned down, but Jay Emerson Williams and the young quartet kept returning, and they were finally accepted. The show attracted attention from Chicago, Cincinnati and Hollywood. Another star at WHO was a young sportscaster named Ronald Reagan, who would later praise Williams as a "national treasure."

The brothers joined Bing Crosby in recording the hit "Swinging on a Star" in 1944 for Crosby's film "Going My Way," and Andy, barely a teenager, was picked to dub Lauren Bacall's voice on a song for the film "To Have and Have Not." His voice stayed in the film until the preview, when it was cut because it didn't sound like Bacall's.

Later the brothers worked with Kay Thompson of eventual "Eloise" fame, then a singer who had taken a position as vocal coach at MGM studios, working with Judy Garland, June Allyson and others. After three months of training, Thompson and the Williams Brothers broke in their show at the El Rancho Room in Las Vegas to a huge ovation. They drew rave reviews in New York, Los Angeles and across the nation, earning a peak of $25,000 a week.

Williams, analyzing their success, once said: "Somehow we managed to work up and sustain an almost unbearable pitch of speed and rhythm."

After five years, the three older brothers, who were starting their own families, had tired of the constant travel and left to pursue other careers.

Williams initially struggled as a solo act and was so broke at one point that he resorted to eating food intended for his two dogs.

"I had no money for food, so I ate it," he recalled in 2001, "and it actually was damned good."

A two-year TV stint on Steve Allen's "Tonight Show" and a contract with Cadence Records turned things around. Williams later formed his own label, Barnaby Records, which released music by the Everly Brothers, Ray Stevens and Jimmy Buffett.

Williams was a lifelong Republican who once accused President Obama of "following Marxist theory." But he acknowledged experimenting with LSD, opposed the Nixon administration's efforts in the 1970s to deport John Lennon and in 1968 was an energetic supporter of Robert Kennedy's presidential campaign. When Kennedy was assassinated in Los Angeles in June 1968, just after winning the California Democratic primary, Williams sang "The Battle Hymn of the Republic" at his funeral.

"We chose that song because he used it on the campaign trail," Williams later said of Kennedy, who had been a close friend. "He had a terrible voice, but he loved to sing that song. The only way I got through singing in church that day was by saying, 'This is my job. I can't let emotion get in the way of the song.' I really concentrated on not thinking about him."

After leaving TV, Williams headed back on the road, where his many Christmas shows and albums made him a huge draw during the holidays. One year in Des Moines, however, a snowstorm kept the customers away, and the band's equipment failed to reach Chicago in time for the next night's show. The musicians had to borrow instruments from a high school band.

"No more tours," Williams decreed.

He decided to settle in Branson, with its dozens of theaters featuring live music, comedy and magic acts, and was among the first wave of national entertainers to perform there regularly.

When he arrived in 1992, the town was dominated by country music performers, but Williams changed that, building his classy, $13 million theater in the heart of the entertainment district and performing two shows a night, six days a week, nine months of the year. Only in recent years did he begin to cut back to one show a night.

Not surprisingly, his most popular time of the year was Christmas, although he acknowledged that not everyone in Hollywood accepted his move to the Midwest.

"The fact is most of my friends in L.A. still think I'm nuts for coming here," he told The Associated Press in 1998.

He and his second wife, the former Debbie Haas, divided their time between homes in Branson and Palm Springs, where he spent his leisure hours on the golf course when Branson's theaters were dark during the winter months following Christmas.

Retirement was not on his schedule. As he told the AP in 2001: "I'll keep going until I get to the point where I can't get out on stage."

Williams is survived by his wife, Debbie, and his three children, Robert, Noelle and Christian.

Thomas reported from Los Angeles. AP Entertainment Writer Nekesa Mumbi Moody contributed to this report from Nashville, Tenn.