Is it just me or has anyone else ever REALLY watched the commercials on TV? After reviewing them for a few weeks, I began to chuckle at the messages they are sending to us in these commercials. Bear with me now, because this story may not seem much to you, but I find the commercial sometimes downright stupid. I guess there have always been dumb commercials, but many of them have been pushed to a lower level of dumbness by laws that have been passed supposedly to protect us. Sell us something then disclaim everything with the little fine print or real fast talker during the commercial.
Consider the commercial for a new truck that says you can go from zero to sixty in less than ten seconds, while pulling a ten thousand pound load! Is that dumb or what? What goofy driver, pulling a ten thousand pound load needs to get up to speeds of sixty miles per hour in less than ten seconds? Is his load a ton of manure and he needs to stay in front of the smell before it catches up to him? Is his load on fire? What's the hurry? Is he in a race or something? Maybe he lost part of his load on the highway and he needs to outrun the road raged driver next to him! Nothing wrong with going sixty on an open road but you sure don't need to get there in ten seconds! (Don't try this at home! Driven by professional drivers on a closed course and not on the 610 Loop. Small print required by law)
How about the commercial that shows a SUV driving near a construction site when a load of pipe breaks loose from a truck and comes plundering down a hill! The commercial shows the driver with a car load of children never pressing on the brakes. Instead they show the unit swerving across the road to miss the load and you never see the brake lights coming on. They are advertising the stability of the machine when they should be advertising the brakes. Why don't people know how to slow down instead of swerving across the other lane of traffic? (Do not attempt this maneuver with children in your car, or while you have been taking some of our advertisers medications! Small print required by law)
How about the advertisements that are provided us by the pharmaceutical companies? Now don't misunderstand me, I am a firm believer in good medicine and I am also a firm believer in profits, but why do you have to show all of the side effects of a drug on televisions? “If you take XYZ Medicines it will cure your health problem but you may then suffer from ingrown toenails, foot rot, disintegrating ears and your lips may fall off but at least we have cured you dandruff!” Yessirre! (Do not take this medication if you are drunk, thinking about getting drunk or have been drunk in the past twenty years! Small print required by law.)
Have you ever thought about backing your truck up to a train and having them jerk on the frame of your truck with the train engine? How about tying sixteen thousand pounds of cargo over a cliff while it's tied to your bumper? Reckon you can pull it back up from the side of the cliff? (Do not tie your truck to a train, train tracks or any other part of a train unless you are trying to scam somebody, or unless you are trying to prove to your buddy your truck is stronger than his. Small print required by law)
Even our weather people have gotten into the act of silly newsbreaks. Your favorite show may be playing and then the station will interrupt the show to promptly announce… “a large line of thunderstorms in headed our way and they may be here sometime next week! Large drops of rain will penetrate the dust that has fallen on your car and bird droppings will be washed away after being baked in the hot sun before the rain!” The weather has become too much of a news item in my opinion.
At least the mattress guys and a few of the insurance companies have the right idea. If your going to make a commercial that is meant to be funny, make it funny. Don't try to come across as a professionally made advertisement and then deny everything you just advertised in small print.
Over the years I have had some favorites. Some have been funny and some have been down right dumb. Some of the disclaimers make be belly laugh. Especially the one warning men that if certain things occur for a period of four hours, go see their doctor.
Commercials are supposed to sell, but I must confess there are very few brand names that I can remember unless they are funny or silly. I may remember the type of product being sold, but there is no way I can remember the brand names associated with the commercial. I guess I'm only half sold.