Men have a very difficult time understanding women. We tend to get in trouble and most of the time, we don’t even know why we are in trouble. But then again, we also sometimes say things that come out of our mouths wrong, which rightfully upset our womenfolk.

Take my son, for example. Recently, he was trying to be extra sweet to his wife and wanted to make sweet comments to her. He said, “You’re the last woman I think about before I go to sleep and the first woman I think about when I wake up.”

Now, quite frankly, this was a very sweet comment…but…but…wow, did he get into trouble. I made a comment to my wife a few days ago also trying to be sweet. I said, “The later it gets, the better you look”...ahhh...wow...I got busted too!

Now, neither one of us had set about with an evil mindset to say bad things to our wives, but it was simply our wording that kinda got jumbled up in our presentation. So once again, men get into trouble even when they are trying to be kind and sweet. I have decided that talking creates too many problems. Men just need to simply take action. Forget the talking.

I was down at Panera Bread on Spring Cypress the other day and I made a great discovery during my observation that I need to share with anyone involved in marketing and the difference between men and women.

It is my personal belief that any restaurant that catered to men only would draw in more revenue than a restaurant that catered to women only. If all things were equal, equal facilities, equal food selection, equal pricing, etc., men would bring in more revenue than women and here’s how I developed this marketing tip.

I walked in the door to order my sandwich. There was a woman in front of me talking on her cell phone. She had the line tied up as she talked. Instead of stepping to the side and letting people go around her, she stood in the middle of the aisle and held everyone up.

Slow lines, lost revenue. I went to get my cup of coffee. Two women were talking in front of the coffee bar, greeting each other, touching each other’s hair as they commented on the color, talking, talking, talking and once again, holding up the line. Lost revenue.

As I looked around the restaurant, enjoying my lunch, I saw two men finish their lunch and get up, throw their trash away and walk out the door. I observed a table of women who had finished their lunch, cleaned their table off, pulled out their handbags and applied makeup and looked at themselves in the compact mirror, closed their purses…and talked. They were tying up a perfectly good table for those persons waiting in line, but again these ladies were talking. Lost revenue.

As I exited the location I had to pause at the double door to let customers who were arriving maneuver themselves around a group of young girls who were standing in the entryway blocking one door...talking. Again, lost revenue.

Wow! I can already feel the pangs of the sharpened fingernails digging deeply into my neck as some of the female readers want to strangle me because of my observations, but I’m not too worried. If I can stay at arm’s length for a moment they will give up and start…talking.

P.S. When my articles are written, they are passed around my office and are read by women before printing. They are my first line editors. Even though they gave me permission to run this article, they still had to fuss at me. A staff member named Angela has told me she was going to write a story ABOUT MEN and rebuke my marketing comments. Well, she just proved my point. Instead of taking action all she will probably ever do is…just talk about it.

Clifford

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